Editor’s Note: Staff writer Bray Bartley is a member of the ASB Marketing Team.
Posters along Caf Lane, social media graphics, “Mini Mic Mondays” and the Weekly Wave are all familiar parts of the student life at Point Loma Nazarene University. This content that circulates across campus is created by a small but diverse team of seven students.
The Associated Student Body (ASB) Marketing Team is responsible for promoting campus events, designing graphics, conducting photographic activities and producing weekly information updates. The group consists of two photographers, a designer, content creators and leadership under the ASB director of communications.
Elijah Lodenquai, a fourth-year media communication major and director of communications, has the role of facilitating discussions, assisting the team and relaying information. To stay connected, Lodenquai holds weekly meetings to ensure the team is all on the same page.
“I also try my best to check in with each team member throughout the week on their role and other relevant updates,” Lodenquai said.
He believes that the best way to communicate with students is by having a message that is relatable to the student body’s culture. He said the team’s purpose is to create impactful communication to the student body about events.
The digital designs for events, campaigns and social media are created by Emily Navarro, a fourth-year graphic design major who has been a part of the team for three years.
“Some weeks will be super slow if there are no events, and other weeks I may have to make up to seven to 10 graphics,” Navarro said.
Liberti Cornell, a fourth-year dietetics major, also works on another form of digital design, called the Weekly Wave. This is a small poster hung around campus that lists upcoming events.
Two photographers support the marketing team’s visual content, including Lindsay Black, a third-year liberal studies major. Black has practiced photography since middle school and enjoys growing her skills on the team. Although there have been some tricky parts, such as quick changes in lighting and event locations, she said she still enjoys being involved with the events this way.
“It definitely keeps me on my toes,” Black said. “And even though I never imagined myself editing photos for over two hours at a time, I’ve actually learned to enjoy it.”
Kirra Farris, a second-year marketing major, runs ASB’s Instagram, @plnu_asb. She responds to direct messages, records content and edits graphics. She said that learning to balance this role has taught her new skills.
“The hardest part so far about taking on this role has been organizing times to create content when everyone’s schedules are so packed and different,” Farris said. “Sometimes there’s only 15-minute slots, so it has taught me a lot about efficiency, collaboration and leadership.”
Much of the ASB Marketing Team’s work occurs behind the scenes and is not immediately visible to students. Farris said the team spends time planning and discussing content before it is posted.
“We have so many fun ideas,” Black said. “I think until you’re part of the planning, it is hard to truly appreciate how much work goes into every detail.”
